There have been a couple of interesting reports on trends in Indian tourism over the past week and I thought I'd share some of the main findings with you.
The first, conducted by the Australian Bureau of Statistics, shows that there has been big rise in the number of Aussie holidaymakers travelling to India – a whopping 29%, in fact! The report says that people are being compelled to visit countries like India as there’s been a lot of investment in accommodation and service levels for overseas visitors. The full story can be read here: http://www.theaustralian.com.au/travel/news/holy-cow-aussie-travellers-flocking-to-india-and-philippines/story-e6frg8ro-1226319821597
The second report, from the Ministry of Tourism in India, said there has been a huge upsurge in the number of female visitors, accounting for 2.3 out of the 5.7 million tourists overall. This has apparently been as a result of the Tourism Board focusing on India’s culture and heritage and presenting it as a shopping destination (which shows just how dynamic India can be). What’s more, they expect this to keep increasing year on year.... Read more here: http://bikyamasr.com/65260/women-wake-up-to-indian-tourism
It’s great to see India finally being recognised as a desirable tourist destination. It may not be a traditional holiday hot spot but I know the people who come on my tours are always blown away by the surroundings. There’s such a great mix of culture, heritage and experiences that a simple beach holiday can’t compete in my eyes.
No doubt this rise in popularity is helped by the Incredible India marketing campaign being run by the Indian Government; if more and more overseas tourists continue to see the value and hidden beauty of India as a result, I’m all for it.
The first, conducted by the Australian Bureau of Statistics, shows that there has been big rise in the number of Aussie holidaymakers travelling to India – a whopping 29%, in fact! The report says that people are being compelled to visit countries like India as there’s been a lot of investment in accommodation and service levels for overseas visitors. The full story can be read here: http://www.theaustralian.com.au/travel/news/holy-cow-aussie-travellers-flocking-to-india-and-philippines/story-e6frg8ro-1226319821597
The second report, from the Ministry of Tourism in India, said there has been a huge upsurge in the number of female visitors, accounting for 2.3 out of the 5.7 million tourists overall. This has apparently been as a result of the Tourism Board focusing on India’s culture and heritage and presenting it as a shopping destination (which shows just how dynamic India can be). What’s more, they expect this to keep increasing year on year.... Read more here: http://bikyamasr.com/65260/women-wake-up-to-indian-tourism
It’s great to see India finally being recognised as a desirable tourist destination. It may not be a traditional holiday hot spot but I know the people who come on my tours are always blown away by the surroundings. There’s such a great mix of culture, heritage and experiences that a simple beach holiday can’t compete in my eyes.
No doubt this rise in popularity is helped by the Incredible India marketing campaign being run by the Indian Government; if more and more overseas tourists continue to see the value and hidden beauty of India as a result, I’m all for it.
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